How to prepare a useful FMCG supply brief
The information that helps a distributor assess category, quantity, destination, timing and commercial fit without unnecessary back-and-forth.
Read the guideTrade insights
Useful guidance before the first conversation.
Clear, practical notes based on the information Good Food needs to assess supply and partnership opportunities responsibly.
Practical guides
Start with the information that changes the answer.
These guides do not promise stock, coverage or commercial terms. They help customers and partners prepare a more useful brief for direct assessment.
What a serious distribution-partner discussion should cover
A practical framework for principals and regional distributors to clarify the market, range, responsibilities and measures of success.
Read the guideHow to plan an FMCG range by trade channel
Why wholesale, independent retail, forecourts and traders require different range, case, cadence and receiving decisions.
Read the guideHow to structure a mixed-category FMCG order
A practical way to organise categories, case quantities, handling needs, destination and timing before requesting supply.
Read the guideEditorial principles
Specific enough to be useful. Careful enough to be credible.
Good Food publishes guidance around the commercial information and operating questions that shape a distribution discussion. Live availability, pricing, serviceability and contractual terms are always confirmed directly.
First-hand
Focused on the briefs, decisions and responsibilities involved in real distribution conversations.
Commercially clear
Separates useful public guidance from live stock, pricing and binding commitments.
Directly maintained
Published by Good Food Distributors and reviewed when the operating model changes.
Built for action
Each guide helps a customer or partner prepare the next useful piece of information.
Start a brief
Send Your BriefBring us a real requirement.
Share the market, channel, categories, approximate scale, destination and timing. We will assess what can be responsibly confirmed.